tiffany jewelry

(c)Copyright 2010, Obesity, Fitness & Wellness Week via NewsRx.com

2010 JUL 3 - (<http://www.newsrx.com> NewsRx.com) -- Scientists discuss in 'In vitro proliferation and chondrogenic differentiation of rat bone marrow stem cells cultured with gelatin hydrogel microspheres for TGF-beta1 release' new findings in stem cell research (see also <http://www.newsrx.com/library/topics/Stem-Cell-Research.html> Stem Cell Research). According to a study from Kyoto, Japan, "The objective of this study was to evaluate the proliferation and chondrogenic differentiation of rat bone marrow-derived mesenchymal stem cells (MSCs) cultured with gelatin hydrogel microspheres of cell scaffold which can release transforming growth factor-beta1 (TGF-beta1). Gelatin was dehydrothermally cross-linked in different conditions in a water-in-oil Tiffany Charm bracelet state to obtain gelatin hydrogel microspheres with different water content."

"The microspheres functioned not only as the scaffold of MSC, but also the carrier matrix of TGF-beta1 release. The MSC proliferation depended on the water content of microspheres. Higher MSC proliferation was observed for the gelatin microspheres with lower water content. When cultured with the gelatin hydrogel microspheres, MSC formed their aggregates, in contrast to culturing with hydrogel sheets. The cell viability was significantly high compared with that of the hydrogel sheet. The production of sulfated glycosaminaglycan (sGAG) from MSC was examined as a measure of chondrogenic differentiation, after their culturing in a normal and chondrogenic differentiation media. For both the cultures, the amount of sGAG produced was significantly higher for MSC cultured with the gelatin microspheres than that of the gelatin sheet. Stronger differentiation of MSC was achieved in culture with the microspheres incorporating TGF-beta1 than that of MSC cultured in the medium containing the same amount of TGF-beta1," wrote T. Ogawa and colleagues, Kyoto University, Institute for Frontier Medical Science.

The researchers concluded: "It is concluded that the gelatin hydrogel microspheres function well as both the scaffold of MSC and the matrix of TGF-beta1 Tiffany Cushion Drop earrings, resulting in enhanced MSC aggregation and the consequent promotion of cell proliferation and differentiation."

Ogawa and colleagues published the results of their research in the Journal of Biomaterials Science Polymer Edition (In vitro proliferation and chondrogenic differentiation of rat bone marrow stem cells cultured with gelatin hydrogel microspheres for TGF-beta1 release. Journal of Biomaterials Science Polymer Edition, 2010;21(5):609-21).

For additional information, contact T. Ogawa, Field of Tissue Engineering, Dept. of Biomaterials, Institute for Frontier Medical Sciences, Kyoto University, 53 Tiffany Cushion Hoop earrings-cho Shogoin, Sakyo-ku, Kyoto 606-8507, Japan.

Keywords: City:Kyoto, Country:Japan, Biomaterials Science, Bone Marrow, Immune System, Stem Cell Research, Stem Cells.

This article was prepared by Obesity, Fitness & Wellness Week editors from staff and other reports. Copyright 2010, Obesity, Fitness & Wellness Week via <http://www.newsrx.com> NewsRx.com.

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LONDON, United Kingdom, Feb. 4 -- Dyna-Mites Ltd., London, has applied the trademark MIGHTY MITES (customer's reference: 26012) for Opposition Purposes Under the 1994 Act, published by the United Kingdom Intellectual Property Office.

The trademark application (serial number 2533131; journal number 6821) was filed on Nov. 30, 2009 and was published on Jan. 29.

The description of the mark registered is: "Non medicated toilet preparations; soaps; shampoos; talcum powder; preparations for use in the bath or shower; bubble baths; bath foam; bath salts; bath oil; shower gel; preparations for the hair; hair gel; preparations for cleaning the teeth; perfumes; eau de cologne; deodorants for personal use; essential oils; Tiffany Cushion Hoop earrings; skin care preparations; cosmetics; perfuming sachets; scented wood. Data recordings including audio, video, still and moving images and text; downloadable electronic publications; computer, electronic and video games programmes; mouse mats; electronic instructional and teaching apparatus and instruments; helmets, knee pads, elbow pads; and parts for all the aforesaid goods. Articles of precious metal and their alloys, and articles coated with precious metal and their alloys; jewellery; horological and chronometric instruments; badges, jewellery boxes, key fobs, key rings and key chains, all of precious metal or coated with precious metal; cuff links, trinkets, watch straps, ornamental pins; watches and clocks; cases of precious metal or coated therewith. Printed publications; magazines; books; photographs; stationery; artists' materials; paint brushes; printing blocks; posters; cards; postcards; greetings cards; trading cards; invitations; diaries; calendars; photograph albums; prints; gift bags, gift boxes, gift tags and gift wrap; notepads; writing instruments and crayons; stickers; transfers; stamps; personal organisers; address books; note books; pen and pencil holders; desk mats; embroidery, sewing and knitting patterns; postage stamps; paper tablemats; bunting (paper and plastic); folders; paper and cardboard coasters. Bags and backpacks. Furniture, mirrors, picture frames; figurines of plastic; pillows and cushions. Household or kitchen utensils and containers; small domestic utensils and containers; combs and sponges; brushes; glassware, porcelain and earthenware; ornaments, statuettes and figurines of ceramic, china, crystal, glass, earthenware, terra cotta and porcelain; tableware; plates and ornamental plates; wall plaques; drinking vessels; mugs; jugs; tankards; stemware; bottles, insulated Tiffany Cushion Two-row bracelet and flasks; jars; egg cups; egg timers; lunch boxes; coasters; serving trays; candlesticks; napkin rings and holders; soap boxes; tooth brushes; boxes of common metal for household use; paper plates and cups; serving trays; ceramic coasters. Textiles and textile goods; household linen; bed linen; table linen; curtains; table mats; sheets, pillow cases, duvet covers; bed spreads, sleeping bags for children; towels; face towels; curtains; wall hangings of textiles; banners; handkerchiefs; cushion covers; embroidery and sewing kits; textile coasters. Clothing; footwear; headgear. Toys, games, playthings; sporting articles; Christmas crackers, tree decorations and ornaments; dolls; soft toys; plush toys; toy and novelty face masks; toy musical boxes; toy musical instruments; toy models; puzzles; kites; play balls and play balloons; flippers; floats and inflatable toys for play purposes; playing cards; computer, electronic and video games programmes and equipment; puppets; plastic toys; bath toys; playsets; developmental toys; wheeled toys; scooters, bicycles and tricycles; sit on rides; costumes being children's playthings. Provision of entertainment, education, recreation, instruction, tuition and training; production, presentation and distribution of audio, video, still and moving images; publishing services (including electronic publishing services); non-downloadable electronic publications; organisation, production and presentation of shows, competitions, games, concerts, exhibitions and events; provision of Tiffany Elsa Peretti Open Heart pendant and advisory services relating to any of the aforesaid services."

The goods and services for which registration was sought are "Non Medicated Toilet Preparations, Data Recordings, Metal Articles, Printed Publications, Bags, Furniture, Kitchen Utensils, Textile Goods, Clothing, Toys, Entertainment Services."

For more information, visit: http://www.ipo.gov.uk/t-find-number?detailsrequested=C&trademark=2533131 For more information about US Fed News trademarks please contact: Sarabjit Jagirdar, US Fed News, Email:- htsyndication@hindustantimes.com.

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ALEXANDRIA, Va., Dec. 28 -- LOUIS VUITTON MALLETIER Societe Anonyme FRANCE, Paris, has been issued the trademark LES ECLATANTES (Reg. No. 3728633; International Reg. No. 0990374) by the USPTO.

The trademark application (serial number 79064217) was filed on Nov. 5, 2008 and was registered on Dec. 22.

The description of the mark registered is "Color is not claimed as a feature of the mark".

The goods for which registration was Tiffany 1837 pendant are "Goods of precious metals, their alloys, or plated therewith, namely, works of art of precious metal; jewelry caskets; jewelry boxes; jewelry; costume jewelry; jewelry and costume jewelry, namely, rings, buckles for watchstraps, earrings, cuff links, bracelets, charms, brooches, Tiffany 1837 ring, necklaces, pendants, fancy key rings of precious metal, their alloys, or plated therewith, tie pins, ornaments of precious metal, medallions; timepieces and chronometric instruments, namely, watches, watch straps, watch cases, Tiffany 1837 tag pendant, wall clocks, small clocks, alarm clocks, boxes and cases for clocks and watches". For more information about US Fed News trademarks please contact: Sarabjit Jagirdar, US Fed News, Email:- htsyndication@hindustantimes.com.

Copyright © HT Media Ltd. All Rights Reserved.

SOUTH WALES, United Kingdom, March 18 -- The British Broadcasting Corp., London, has filed the series of two trademarks "HUMANPLANET, HUMANPLANET" (customer's reference: 297/W/08077HUMANDEV2) on Nov. 30, 2009 for data recordings, downloadable software, electronuic publications, precious metal articles, printed publications, stationery, bags, umbrellas, clothing, footwear, headgear, playthings, sporting articles, christmas crackers and tree decorations and aslo to provide broadcasting, telecommunications, news agency, education, entertainment, recreation, instruction, tuition and training services. The trademark application (serial number: 2533292; journal number: 6827) was published on March 12. The description of the mark registered is: "Data recordings including audio, video, still and moving images and text; Tiffany Cushion Hoop earrings software, including software for use in downloading, storing, reproducing and organising audio, video, still and moving images and data; educational software; downloadable electronic publications; computer, electronic and video games programmes and equipment; mouse mats; electronic instructional and teaching apparatus and instruments; television and radio signal transmitters and receivers; helmets and parts for all the aforesaid goods.

Articles of precious metal and their alloys, and articles coated with precious metal and their alloys; jewellery; horological and chronometric instruments; badges, jewellery boxes, key fobs, key rings and key chains, all of precious metal or coated with precious metal; cuff links, trinkets, watch straps, ornamental pins; watches and clocks; cases of precious metal or coated therewith.

Printed publications; magazines; books; catalogues; programmes; photographs; stationery; artists' materials; paint brushes; instructional and teaching material; printing blocks; posters; cards; postcards; greetings cards; trading cards; invitations; diaries; calendars; photograph albums; prints; gift bags, gift boxes, gift tags and gift wrap; notepads; writing instruments and crayons; stickers; transfers; stamps; personal organisers; address books; note books; pen and pencil holders; desk mats; embroidery, sewing and knitting patterns; postage stamps; coasters made of cardboard and paper.

Bags and backpacks; umbrellas.

Clothing; footwear; headgear.

Toys, games, playthings; sporting articles; Christmas crackers, tree decorations and ornaments; dolls; soft toys; plush toys; toy and novelty face masks; toy musical boxes; toy musical instruments; toy models; puzzles; kites; play balls and play balloons; flippers; floats and inflatable toys for play purposes; Tiffany Cushion Two-row bracelet cards; computer, electronic and video games programmes and equipment; puppets; plastic toys; bath toys; playsets; developmental toys; wheeled toys; scooters, bicycles and tricycles; sit-on rides; costumes being childrens playthings.

Broadcasting; communications and telecommunications; transmission, broadcast, reception and other dissemination of audio, video, still and moving images, text and data whether in real or delayed time; electronic mail services; television screen-based information, broadcasting and retrieval services; interactive broadcasting services; news information and news agency services; rental of radio and television broadcasting facilities; providing access to and leasing of access time to a computer database; the provision of on-line discussion forums; provision of information and advisory services relating to any of the aforesaid services.

Provision of entertainment, Tiffany Elsa Peretti Open Heart pendant, recreation, instruction, tuition and training; production, presentation and distribution of audio, video, still and moving images and data; publishing services including electronic publishing services; non-downloadable electronic publications; organisation, production and presentation of shows, competitions, games, concerts, exhibitions and events; language teaching; provision of information and advisory services relating to any of the aforesaid services." The original document can be viewed at: http://www.ipo.gov.uk/t-find-number?detailsrequested=C&trademark=2533292 For more information about US Fed News trademarks please contact: Sarabjit Jagirdar, US Fed News, Email:- htsyndication@hindustantimes.com.

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WATFORD, United Kingdom, Jan. 18 -- Monty Spinning Cobra Ltd., Bedfordshire, has applied the trademark MONTY (customer's reference: T16252:VC) for Opposition Purposes Under the 1994 Act, published by the United Kingdom Intellectual Property Office.

The trademark application (serial number 2510034B; journal number 6818) was filed on March 2, 2009 and was published on Jan. 8.

The description of the mark registered is: "Optical apparatus and equipment; teaching apparatus and equipment; apparatus for recording, transmission or reproduction of sound or images; sunglasses; antiglare glasses; sports glasses; sports goggles; sports binoculars; safety glasses for protecting the eyes; frames for glasses; cases for glasses; lenses for glasses; DVDs; CDs; pre-recorded video tapes; pre-recorded audio tapes; refrigerator magnets; mouse mats; screensavers; picture messages and logos for electrical and electronic devices such as telephones; mobile phone ringtones; downloadable messages; covers and replaceable housings for telephones and mobile Return to Tiffany Oval tag bracelet; electronic game consoles; online games over the Internet; online games over mobile telephone networks; interactive educational games; video games; electronic publications (downloadable); publications downloaded in electronic form from the Internet; computer software; computer programs; mouth protectors (gum shields). Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewellery; bracelets; brooches; chains of precious metal; earrings; necklaces; ornaments of precious metal; statues and statuettes of precious metal; figurines of precious metal; precious stones; horological and chronometric instruments; key rings (trinkets or fobs); badges of precious metal; lapel badges of precious metal; metal badges for wear (precious metal); tie clips; tie pins; tie clasps; tie bars; cufflinks; watches; presentation boxes for watches; cases for watches; cases for jewels; parts, fittings and accessories for all the aforesaid goods. Paper, cardboard and goods made from these materials, not included in other classes; printed matter; publications; instructional and teaching materials; books; stationery; photographs; mounted photographs; framed prints; graphic prints; posters; diaries; calendars; autographs and autographed paper items; photograph albums; autograph albums; greetings cards; postcards; notepads and notebooks; stickers; wrapping paper; writing implements; pen and pencil cases; parts and fittings for all the aforesaid goods. Household or kitchen utensils and containers; glassware, porcelain and earthenware not included in other classes; unworked or semi-worked glass; tableware; mugs; drinking cups; egg cups; glass cups; insulated cups; drinking glasses; ornaments, statutes, statuettes. Clothing, footwear, headgear; sports bags shaped to contain sports shoes or Return to Tiffany Oval tag key ring; sports clothing; cricket shirts; cricket trousers; cricket sweaters; shock absorption pads (parts of clothing). Games and playthings; gymnastics and sporting articles not included in other classes; articles of sporting apparatus; apparatus and articles for use in playing cricket; cricket bats; cricket balls; cricket stumps; cricket bags and holdalls; protective padded articles for use in the game of playing cricket; protectors for elbows and knees for use when participating in the sport of cricket; leg guards. Retail services connected with the sale of cricket memorabilia; electronic retail services connected with the sale of cricket memorabilia; retail and electronic retail services connected with the sale of optical apparatus, sunglasses, mouse mats, key rings, fridge magnets, jewellery, watches, badges, tie pins, cuff links, printed matter, books, stationery, photographs, mounted photographs, publications, framed prints, graphic prints, posters, household or kitchen utensils and containers, goods made from glassware, earthenware and porcelain; mugs; ornaments, statues, statuettes, clothing, footwear, headgear, bags, sports bags, sporting apparatus and instruments; mail order retail services connected with the sale of cricket memorabilia; mail order retail services connected with the sale of optical apparatus, sunglasses, mouse mats, key rings, fridge magnets, jewellery, watches, badges, tie pins, cuff links, printed matter, books, stationery, photographs, mounted photographs, publications, framed prints, Return to Tiffany Oval tag pendant prints, posters, household or kitchen utensils and containers, goods made from glassware, earthenware and porcelain; mugs; ornaments, statues, statuettes, clothing, footwear, headgear, bags, sports bags, sporting apparatus and instruments."

The goods and services for which registration was sought are "Optical Apparatus, Mobile Telephones, Precious Metals, Household Containers, Clothing Articles, Stationery Products, Online Games Services, Retail Services."

For more information, visit: http://www.ipo.gov.uk/t-find-number?detailsrequested=C&trademark=2510034B For more information about US Fed News trademarks please contact: Sarabjit Jagirdar, US Fed News, Email:- htsyndication@hindustantimes.com.

Copyright US Magazine Company May 3, 2010

[Headnote]
  Inspired by iconic looks, these Tiffany Charm bracelet A-list tots make a big statement

RYAN & CAROLINE: Perfect for playing Duck. Duck. Goose!

WILDER Tiffany Cushion Drop earrings: When you're 4, it's cute When you're 40, not so much.

ROCKWELL Lobbying hard for the Tiffany Cushion Hoop earrings Kingston of Pop!

VERREOS: Now all Violet needs is the Bentley and a few tiny Chihuahuas.

Copyright © HT Media Ltd. All Rights Reserved.

MUMBAI, India, June 5 -- John R. Reynolds, Ryan M. Walczak and Andrew G. Rinzler, all from the U.

S., have developed an Tiffany Cushion Drop earrings polymers containing pendant pi-interacting/binding substituents. Application No. 2606/CHENP/2009 was filed on May 8, 2009, and published on May 28.

The application has been assigned to University of Florida Research Foundation Inc., Gainesville, Fla.

According to the abstract released by the Intellectual Property India: "A composition of matter comprises a polymer with a fully conjugated backbone or a conjugated block with a plurality of binding groups connected to the backbone by a linking moiety. The binding groups permit a non-covalent binding to a graphitic surface such as a carbon nanotube. A Tiffany Cushion Hoop earrings of matter where an electroactive polymer with binding groups connected to a conjugated backbone through a linking moiety is bound to carbon nanotubes. Such compositions can be used for a variety of applications using electroactive materials."

The international filing date for the patent was Oct. 11, 2007, under Tiffany Cushion Two-row bracelet Application No. PCT/US2007/081121. For more information about US Fed News contract awards please contact: Sarabjit Jagirdar, US Fed News, Email:- htsyndication@hindustantimes.com.

Copyright © HT Media Ltd. All Rights Reserved. SOUTH WALES, United Kingdom, May 25 -- Taisho Pharmaceutical Co. Ltd., Tokyo, has filed the trademark "TAISHO" (customer's reference: A.97212/DR/) on Jan. 19 for pharmaceutical preparations and medicinal drinks. The trademark application (serial number: 2536546; journal number: 6836) was published on May 21. The description of the mark registered is: "Pharmaceutical preparations; medicinal drinks; tonics [medicines]; vitamin preparations; Flower charm bracelet preparations for medical use; nutritional additives for medical purposes; nutritional supplements for medical purposes; food supplements for medical purposes; drugs for medical purposes; dental materials; bracelets for medical purposes; oiled paper for medical purposes; sanitary masks; pharmaceutical wafer; gauze for dressings; capsules for pharmaceutical purposes; capsules for medicines; eyepatches for medical purposes; ear bandages; incontinence diapers; semen for artificial insemination; menstruation bandages; menstruation tampons; sanitary napkins; menstruation Frank Gehry Fish pendant; sanitary pads; sanitary panties; sanitary knickers; menstruation knickers; absorbent cotton; absorbent wadding; lacteal flour for babies; lactose [milk sugar]; fly catching paper; adhesive plaster; court plaster; sticking plasters; bandages for dressings; collodion for Heart Band Bangle purposes; mothproofing paper; breast-nursing pads." The original document can be viewed at: http://www.ipo.gov.uk/t-find-number?detailsrequested=C&trademark=2536546 For more information about US Fed News trademarks please contact: Sarabjit Jagirdar, US Fed News, Email:- htsyndication@hindustantimes.com.

Copyright (c) Living Media India Limited. Not to be reprinted or reused in any way without prior permission of the publisher.)

BRIC and Mortar

Sylvia Ann Hewlett and Ripa Rashid from the Center for Work-Life Policy in New York studied the challenges of working women in BRIC (Brazil, Russia, India and China) and the UAE and wrote an article, The Battle for Female Talent in Emerging Markets that will appear in the Harvard Business Review this month. Hewlett, a professor at Columbia University shares her views.

Q Why did you choose BRIC and UAE for your study?

A Here women are highly ambitious as opposed to their counterparts in developed nations. Their drive to go the extra mile is Tiffany 1837 Lock bracelet.

Q What were the most pressing issues for these women?

A The greatest concern was safety while commuting to their work place. Apart from these there were cultural pressures and discrimination in offices that contained their growth.

Q Which is better, being gender-neutral or gender-sensitive?

A The word that makes it happen is 'proactive.' Companies like Pfizer and Wipro in India have taken the extra step and gone out there to help women come out and become achievers. Women still have a long way to go. And being proactive is the only way this talent pool can be preserved and also nurtured. More companies should follow suit and encourage women.

Beer fest for all

As bizarre as it sounds, drinking beer is good for you. Studies say there are more than a few benefits of drinking this brew. It reduces the risk of breast and prostrate cancer by creating certain hormones in your body.

If you thought milk was the only drink that strengthens your bones, this should come as good news. Beer is also known to have calcium. And most of us are well aware that it works Tiffany 1837 Loop pendant by washing away kidney stones. And that's not all, for all of us who suffer the woes of menstrual pain and menopause, beer is our cure. So drink away your worries with a mug of chilled beer.

One Stop

Solve your summer troubles with a watermelon. It acts as a natural moisturiser and also keeps your skin's glow intact apart from being the best diet food as it's low-fat. Its high water content keeps you going under the cruel sun. Studies say that Vitamin C and potassium in the fruit fight fatigue leaving you stress-free. Bite into this scrunchy fruit when your sex drive is low as it also acts as a natural aphrodisiac.

Five sneak peaks into you

Wallet speak

Your wallet reflects who you really are. You could be sophisticated, organised, minimalistic or over-burdened.

World of wallpapers

Whether it's on your desktop or on your phone, wallpapers tell tales about the kind of world you want to be in

Don't shoe it off

This is where old sayings hold true. The best way to judge a person is to look at their shoes. Be sure to wear the right pair.

Status quotes

What better way to judge one's mood than status updates on social networks?

Caller tunes

The tunes that have replaced boring old tringtring tells you exactly how one looks at life. From soulful music to quirky sound effects it's a window to a person's mind.

-Kruttika Kallury and Natascha Shah

Aqua fit

The heat is on and the sun is shining mercilessly upon us. In this weather all you want to do is sip chilled lemonade by the pool or maybe have a tub full of your favourite icecream. You feel lazy and listless. Do not be under the illusion that the heat induced sweat will help you tone up, it will just make you feel sticky and dirty.

Reality bite - you must Tiffany 1837 pendant work out, no matter how herculean a task it seems to be. Fear not, try water aerobics. These workouts usually combine a variety of techniques from land aerobics, including walking or running forward and backward, jumping jacks, mimicking cross-country skiing, along with various arm movements.

In addition to the standard benefits of any exercise, the use of water in this form of aerobics supports the body and reduces the risk of muscle or joint injury. Exercise in the water can also prevent overheating as there is continuous cooling of the body. So go ahead and tone those muscles while making a splash in the cool blue of your pool.

Hair dos and you

Did you know that your hair throws perceptions of you that you might have been unaware of? A short-pixie suggests that you are a no nonsense person. Not only is the cut low-maintenance, it also gives you ample stressing time for other issues. No wonder it's called the "mom" cut.

A perma-ponytail keeps you so busy getting it together that one day you might tie it too hard and snap your skull altogether, just take it easy instead. Ladies with luscious locks are the exotic, alluring and fun loving types- a little bit of harmless flirting never killed anyone, did it? Poker straights maintain a healthy balance between work and play. You have the perfectly packaged head on your shoulders. So look closely in the mirror today. What is your hair saying about you?

As busy as a bee can be

Bees are just getting busier these days. Research shows that honey bees have a very strong nose that helps them smell a lot more than just sweet nectar. A company in Britain has made use of this sense and managed to train bees for detecting bombs and drugs. Soon they will be put to work at the airport as well. They seem to have conveniently forgotten that bombs may cease to be a hazard to us anymore but the bees will definitely be. Watch out for this sting operation.

Copyright Crain Communications, Incorporated May 15, 2006

[Headnote]
  Everybody knows King Tut, but assembling sponsor team to cover huge overhead a challenge

[Photograph]
  BRYAN HARRIS
  VP-marfceting, Arts & Exhibitions International

HE WAS A STAR 3,300 years ago, but it took U.S. marketing knowhow to transform him into a boxoffice headliner. Ancient Egypt's King Tut is the spotlight of "Tutankhamun & the Golden Age of the Pharaohs," a four-city traveling exhibition comprising more than 130 treasures from the tombs of the celebrated boy king and Valley of the Kings monarchs, which has been breaking box-office records since its U.S. run began at the Los Angeles County Museum of Art in June 2005.

Over four months, 937,000 Tiffany Nature Dragonfly pendant turned out at LACMA, second only to Tut's first U.S. tour in the 1970s. Next stop, in Fort Lauderdale, Fla., attracted more than 600,000 (four times larger than any previous show at the Museum of Art there), and that's despite the whopping (and controversial) $30 ticket prices. It opens in Chicago next weekend.

[Photograph]

Bryan Harris, 31, W-marketing at Arts & Exhibitions International, oversees the national public relations, advertising and promotional campaign. Golin Harris is handling PR for the exhibition, while advertising varies depending on the host city. Public fascination with Tut makes the show an easy sell, he says, but bottom-line business success is not assured due to enormous overhead. The exhibition has a deal with the Egyptian government that takes the first $40 million in revenue, once the tour reaches certain ticket sales targets. In Los Angeles, the energetic Mr. Harris did his part: The exhibition staged a Hollywood-style red carpet premiere night. Mr. Harris signed up promotional partners, such as American Express Co., and those not typically associated with museum marketing-Ralphs, a California grocery chain owned by Kroger Co., offered discounts on admission Tiffany Notes band ring to Ralphs card holders. There was also an Egyptian trip giveaway (by way of the regional Coca-Cola Co. borders), which was promoted in Ralphs. see's Candies was among the other local sponsors. "King Tut Returns," sports fans learned about the show on the Jumbotron at Los Angeles' Staples Center.

Mr. Harris' marketing efforts also tapped the power of the Internet with e-mail blasts to culture mavens and a "Win a Trip to L.A." sweepstakes on AOL. National tour partner National Geographic did a documentary on its cable channel, in addition to running a magazine cover story on Tut, as well as running ads for the exhibit.

Mr. Harris says he and his colleagues have tried to make Tiffany Notes Pendant the promotional elements don't turn tacky-a button pusher in the genteel museum world. "There's a philosophical boundary you must not cross or it can quickly diminish the value of the project," he says.

-JENNIFER PENDLETON

[Photograph]

[Sidebar]
  Selected for:
  Tutankhamun
  * E-mail blasts to culture database.
  * Trip giveaways with Coca-Cola and other sponsors.